Going for a simple walk in a rural town or countryside may be one of our favourite activities. All it takes is a little bit of curiosity and you have a mini adventure unfolding in front of you. The honey scam happens all over the world. Syrup, alcohol or water is added to pure honey to make it go further so that they can sell more bottles. Often it is sold refrigerated to make it less runny and to lessen the smell of fermentation. It’s a simple trick that we’ve fallen for twice!